CHRISTINA
JONES
ART DIRECTION &
CREATIVE STRATEGY
Iām Christina Jones, an Art Director based in New York City. I draw on my diverse upbringing and experiences to create impactful work.
FRUIT OF THE LOOM
Taking on the uncomfortable status quo of women's underwear, Fruit of the Loom's Comfort Revolution boldly champions the superior comfort of 100% cotton over notorious "coochie prisons." See how their cheeky campaign banishes thongs while giving them new life through innovative upcycling.
SPOTIFY
Bringing intimate concerts to the heart of local communities, Spotify's Deep Cut Campaign transforms small businesses into immersive venues for rising artists. Experience how this innovative initiative fosters unforgettable connections between fans and emerging talent while supporting the hidden gems in your own neighborhood.
OATLY
Oatly's campaign transforms a morning staple into a nighttime indulgence, inviting moms to discover the mixology potential in their fridge. Their innovative OOH ads and engaging Instagram reels inspire busy moms to craft delicious oat milk cocktails and savor a well-deserved moment to themselves.