SPOTIFY- EXPERIENTIAL
DEEP CUTS
Role: Strategist,Copy Writer
Bringing intimate concerts to the heart of local communities, Spotify's Deep Cut Campaign transforms small businesses into immersive venues for rising artists. Experience how this innovative initiative fosters unforgettable connections between fans and emerging talent while supporting the hidden gems in your own neighborhood.
Spotify leverages user location to uncover nearby pop-up concerts, blending the classic vibe of flyer marketing with cutting-edge digital strategies for an unforgettable experience.
The Deep Cut Campaign integrates live performances by up-and-coming artists into the unique ambiance of local businesses, creating an immersive and unforgettable experience for fans.
By showcasing rising talent in unconventional settings, Spotify aims to create personal connections between artists and their fans, while also supporting the local communities that help these artists thrive.
The campaign not only provides a platform for emerging artists to gain exposure and build their fanbase but also encourages music lovers to explore and support the hidden gems within their own neighborhoods.
