Oatly-OOH
OATLY AFTER DARK
Role: Strategist, Art Director & Copy Writer
Oatly's campaign transforms a morning staple into a delightful nighttime indulgence, inviting moms to discover the mixology potential in their fridge. Their innovative OOH ads and engaging Instagram reels inspire busy moms to craft delicious oat milk cocktails and savor a well-deserved moment to themselves.
Oatly After Dark comes to life through out-of-home ads that seem normal during the day but transform into electric-themed bar signs at night, complete with QR codes that link to oat milk cocktail recipes.
QR codes drive to Instagram reels featuring recipes from mixologist Jordan Peele and promoted through an Oatly newsletter and e-book on Oatly.com.